The Comer Connection:
May 2023 Newsletter
Editor’s note
Dear Valued Readers,
In this edition of the Comer Connection, members of the Capstone Course will be discussing topics that were inspired by the textbook used in class, The Communication Scarcity in Agriculture. This book written by Jessica Eise covers not only the obstacles we face as agricultural communicators but what we can do to be proactive while encouraging others to share their ag story. Students took these ideas and crafted stories ranging from the history and importance of agricultural communications to the impact of buying local produce. I hope you learn from these students how important it is to tell your story and advocate for the industry that impacts us the most.
War Eagle!
-Taylor Edwards, Senior Editor
A Historical Look at Agricultural Communications
Our society has grown away from agriculture, and it has slowly evolved into an industry that citizens are hesitant about.
How to Change the Message of Agriculture
It seems every single day there is a new attack against agriculture. In schools, kids learn how cows are bad for the environment, and how farmers destroy the land. Social media and television constantly teach adults how bad GMOs are, and how the food they eat is probably going to kill them. The world thinks there is a problem with agriculture, and they’re not entirely wrong.
How Social Media can Increase Family Farms and Other Agribusinesses Sales Opportunities
In recent years, there has been a significant push for agribusinesses to change their marketing strategies and implement social media into their daily tasks to further generate consumer outreach and profit margins.
Agriculture in the classroom: Cultivating knowledge and respect
Agriculture is an essential part of our society and our daily lives. Yet, many children today lack a basic understanding of where their food comes from and the hard work that goes into producing it.
Marinated Cucumber, Onion, and Tomato Salad
The best ingredients are fresh ones, but they are even better if they are local. Cucumbers, onions and tomatoes are some of the many vegetables that can be grown in Alabama soil. They can be purchased at your local grocery store, farmer’s market, or even better grown in your own garden.
Agricultural advocacy: telling your story
If what you do is worth doing, why not tell someone about it? Advocating for agriculture often seems like a daunting task reserved for social media “influencers” or professional lobbyists. Typically painted as constantly posting silly videos onTikTok, sharing pictures with clever captions, or blogging about “a day in the life,” being an advocate has too often found the wrong light.
Bringing an Upscale Dining Experience to the Plains
The latest edition to Auburn University’s campus is the Rane Culinary Science Center. This is a part of the College of Human Sciences and is located on the corner of Thach Avenue and South College Street.
Women Making Strides in Agriculture
Women continue to make huge strides in agriculture, women like Calen Monroe, a regional agent with the Alabama Cooperative Extension System in southeast Alabama.
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